Pay Per Click (PPC)
Marketing
Gain High-Level Brand Exposure and Attract More Leads
Our PPC management program covers the following ad platforms:
- Google Ads (Search & Display Network)
- YouTube Advertising
- Facebook Ads
- Twitter Ads
- Instagram Ads
- Google Shopping
- LinkedIn Ads
- TikTok Ads
Soft Click helps clients manage their PPC campaigns toward their goals.
The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with Soft Click Digital Marketing Agency’s PPC management services.
Remarketing / Retargeting (across search engines and social platforms)
Make the Right Decisions for Your Brand With PPC Advertising
Today, the digital terrain keeps evolving and websites are increasing at a warped pace. From Small and Medium Enterprises (SMEs), Entrepreneurs, and large corporations virtually everyone is on the internet, figuring out promotion avenues and maximizing all feasible conversion paths. However, increased marketing opportunities come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Some of the major challenges online companies face are:
- High digital ad spending
- Increased competition
- Changing customer demands
- Surge in ad blockers
- Varying market standards
Social media marketing has become difficult for many companies. Earlier, social media platforms allowed businesses to reach millions of prospects globally for free. Over time, social media giants have initiated ad rules that mandate advertisers to spend more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support ongoing social media campaigns.
Besides website design, email marketing, and social media marketing, search engine optimization (SEO) is also one of the extensively essential aspects of attaining higher brand exposure. The situation with SEO is time, effort, and a relatively large investment of capital before you see the results.
If you’re looking for a rapid campaign boost and a fast return on investment (ROI), pay-per-click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
Over the years, Soft Click pay-per-click digital marketing has mastered how PPC works effectively for various stakeholders, and what it entails to ensure online success. If you’re still doubtful about whether pay-per-click is the right advertising model for your company, our PPC management firm is here to help you.
Start your campaign today with help from Soft Click pay-per-click internet marketing experts and reach your target market with PPC Ads that convert.
Ready to dominate your industry?
Book a discovery call with our team now. Let us show you how we optimize your online presence to deliver increased organic traffic and incredible results.
Pay-Per-Click(PPC)
Frequently Asked Questions
PPC is the acronym for pay-per-click. Advertiser pays a small fee each time one of your ads is clicked on by a
user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social
media giant, Facebook offer PPC ad models. You can promote your company in search results, on websites, and across
social media platforms. PPC ads feature text, images, and video.
PPC is an adaptable online advertising method that lets you create a budget. Most importantly, you can target your
ideal audience directly, which is impossible with traditional advertising. Your paid advertising campaigns appear
ahead of all organic results in search results, helping you to instantly overpower your competitors and support
your search engine optimization (SEO) efforts.
Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page
clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a
product or service by comparison to an organic visitor. With PPC ads, your ads are targeted at online users
searching for your type of business. This can make a significant impact on your bottom line.
The cost of driving a PPC ad campaign varies. Different cost factors include your industry type, business type,
and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be influenced by the
type of strategy you're rolling out. Price includes both your ad spend and professional services.
Your PPC costs must be calculated based on your bid, your targeting, and your ad quality. Targeting factors
include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The
more competitively you want to target, the higher the costs. For instance, bidding on a very competitive keyword
costs more because it features a higher cost-per-click (CPC). Google also scrutinizes the quality of your ads. If
your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors
with low-quality ads.